PORSCHE 75TH ANNIVERSARY XBOX PACKAGE DESIGN
In celebration of their 75th anniversary, Porsche and XBox collaborated to release a limited collection of custom Xbox Series X consoles and matching Wireless Controllers in vibrant colorways. Collaborating closely with Eman, I was entrusted with turning ideas into reality, refining and executing the vision.
Cramer-Krasselt / 2023
Role: Design
Team: Emantoinette Shaheen (AD), Conn Newton (CW), Sangbum Kim (Design Director)
Hippie Edition
75th Anniversary Edition
911 GT1 Edition
Pink Pig Edition
Racing Edition
Salzburg Edition
The Challenge
Our mission was to create an attention-grabbing sleeve along with its corresponding insert for users to read when the package unveiled. Drawing inspiration from Porsche's most legendary car liveries, the design patterns were replicated and adapted into the console skins and the Xbox by our team.
The sleeves required a uniform system to display the Xbox logo, the Porsche wordmark, the car’s number, and